It’s fast-moving and you can keep your Shorts separate from your regular YouTube content, so there’s no need to focus on evergreen topics. YouTube Shorts is the perfect platform to create videos that refer to current events. People are more likely to re-watch content that is interesting, unexpected, or teaches them something. Think about this replayability when coming up with ideas for your YouTube Shorts content. After all, the more views your video gets, the more popular it will appear, and YouTube will then push it out to users. To continue on from the above point, replayability should be encouraged as much as possible. If your pacing is smooth from beginning to end – especially to the extent where there’s no discernible endpoint – this may encourage viewers to watch your Short a couple of times. Pacing your video well can also help with replays as Shorts automatically loop. To do this, pace your content well and ensure that every second of your video counts. In addition to captivating your audience within the first few seconds, you also need to keep their attention. This is crucial because if multiple viewers swipe away from your YouTube Shorts then YouTube will identify your video as poorly performing and will push it to less people. This will help you hook viewers so that they continue watching until the end. ![]() Your job is to make sure they do want to watch! And one of the best ways to do that is to grab attention instantly – within the first few seconds of the video. YouTube Shorts pop up one after the other (as a user swipes through the Shorts shelf) and so, as your video begins to play, viewers haven’t necessarily decided whether they want to watch it or not. They are committed to watching the content. ![]() One of the big differences is that when people watch a regular video on YouTube they have made a choice to click on and open that video. YouTube Shorts are different to regular YouTube videos in many ways. Here’s a great video that can help you change the aspect ratio of your video with editing software to make it eligible for YouTube Shorts:īut can also extend to make up, DIY, marketing – basically anything you can teach! 5 YouTube Shorts best practices For example, videos must be shot vertically and have an aspect ratio of 9:16 (1080×1920 pixels). There are some practical things you should know about YouTube Shorts. Remember to add the caption #Shorts to increase visibility! YouTube Shorts time limit & requirements You’ll also be asked to caption your video and select whether it is suitable viewing for children or not: You can select the best part of the song to match your video:īefore finally uploading your YouTube Short. Choose from a list of popular tracks or search for something specific:įrom here, you can listen to the tracks before deciding on the right one for your video: All of your shots will automatically knit together to make the final video.Īnd music. You can let go of the record button every time you want to create a new shot. Press and hold the red record button to start capturing footage for your video. How to make YouTube ShortsĬreating and posting a YouTube Short is relatively easy, especially if you’re already familiar with other forms of short vertical videos, like TikTok and Instagram Stories and Reels.įrom the homepage, click the plus icon at the bottom of the screen:įrom there, grant YouTube permission to access your camera and microphone (if you haven’t already): But in addition to that, this platform is a great way to reach a new audience – particularly younger demographics.Īccording to AdWeek, 69% of US consumers spend anywhere from 30 minutes to 3 hours watching short-form content every day, with most seeking out light entertainment as a de-stressing activity and form of self-care.Īmong this group, the people most likely to binge-watch short-form content to boost their moods was Gen Z (aged 9-24). Those numbers alone are a great reason for you to start using YouTube Shorts. YouTube Shorts are already extremely popular in over 100 countries, and these videos receive around 6.5 billion daily views. Whether YouTube Shorts are a response to the threat of TikTok or not, they’re certainly a fun and new way to create, share, and engage with videos on YouTube.
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